Jordan Terrell Carter, known professionally as Playboi Carti, is an American rapper, singer, and songwriter. An influential figure among his generation, he has contributed to the progression of rage and trap music. Initially signed to local underground record label Awful Records, Carter later signed with ASAP Mob's record label AWGE in a joint venture with Interscope Records. After gaining a cult following early in his career, Carter garnered mainstream attention following the release of his eponymous debut mixtape (2017), which debuted at number 12 on the US Billboard 200 and included the Billboard Hot 100-charting singles "Magnolia" and "Wokeuplikethis" (featuring Lil Uzi Vert).
Carter's debut studio album, Die Lit (2018) reached further success on the chart, debuting at number three on the US Billboard 200. Following a two-year hiatus, his second studio album, Whole Lotta Red (2020) debuted atop the Billboard 200, becoming his first chart-topping release. The albums also received positive critical reception, with the latter being listed as one of the best albums of the year by several publications. Carter is scheduled to release his upcoming third studio album in January 2024.
Aside from his solo career, Carter founded the Opium record label and creative agency in 2019, through which he signed aesthetically-similar fellow Georgia-based rappers Ken Carson and Destroy Lonely, as well as the group Homixide Gang.