South Korean girl group formed by ADOR. The group is composed of five members: Minji, Hanni, Danielle, Haerin, and Hyein. NewJeans is known for their girl next door image and 1990s- and 2000s-indebted pop and R&B songs with influences of various dance and club styles.
NewJeans debuted on July 22, 2022, with the single "Attention", their first number-one song on South Korea's Circle Digital Chart. It was followed shortly afterwards by two other singles, "Hype Boy" and "Cookie". The singles were all featured on their eponymous debut extended play (EP), released in August 2022. In January 2023, they released their first single album, OMG, to commercial success. It was accompanied by two singles, "Ditto" and "OMG". "Ditto" gained widespread popularity, becoming the longest-running number-one song on the Circle Digital Chart and the group's first entry on both the Billboard Hot 100 and the UK Singles Chart.
Their second EP, Get Up, peaked at number one on the US Billboard 200 and sold over one million copies in South Korea. Its lead single, "Super Shy", became the group's highest-charting single on the Billboard Global 200 (number two), the US Billboard Hot 100, and the UK Singles Chart. NewJeans has received rookie awards and were featured in listicles such as Time's Next Generation Leaders and Forbes's Korea Power Celebrity 40. Aside from music, NewJeans has sponsored and collaborated with several brands, including Musinsa [ko], Levi's, Coca-Cola, LG Electronics, Apple Inc., and McDonald's Korea.