South Korean girl group formed by Attrakt, an independent record label, in 2022. The group debuted on November 18, 2022, with their EP The Fifty.
They experienced a commercial breakthrough with their viral hit single "Cupid". The single, which was released in February 2023, made Fifty Fifty the fastest K-pop group to enter the US Billboard Hot 100 and UK Singles Chart, within four months of debut. Furthermore, it made them the first K-pop girl group to enter the top ten of the UK charts. In 2023, they signed to Warner Music Korea.