Shin Sujin (Korean: 신수진; born December 28, 1992), known professionally as SINCE (Korean: 신스, stylized in all caps), is a South Korean rapper and songwriter. She first garnered attention when she appeared on the rap competition TV show Show Me the Money 10 in 2021. She released her debut studio album SINCE 16' in the same year which was met with critical acclaim. In 2022, she became the first female musician to win New Artist of the Year at the Korean Hip-hop Awards.