The epathetic pop singer ALON presented the fourth single this year. The premiere of the composition titled "Gum" took place on September 29. "Gum" is melodic alt-pop with acoustic guitar and rhythmic beat. In the lyrics, ALON in his trademark style ironically compares his own death to breaking up with his girlfriend. One kiss from his beloved was enough to bring the hero back to life. ALON is a pop singer from Kazakhstan who combines pop, hip-hop and guitar motifs in his work. The artist is constantly experimenting with sound and images: his work can be both ironic, provocative and daring, and serious, sensual and even melancholic. Among the most popular tracks of the artist are: "IU (I to her, she to me)", (more than 315 thousand uses in Reels, including - by European soccer clubs Real Madrid, Paris Saint-Germain and Juventus), "Girl", "I spoil her", "Dove" and others.