Indian Music: How Warner Music is repositioning itself in a growing market

Warner Music Group (WMG) is doubling down on its investment in the Indian music market, a space that’s showing remarkable growth potential, especially in live events and digital sales.

In its latest move, the company has acquired a strategic minority stake in SkillBox, a firm that specializes in ticket sales and organizing live events in India, as well as artist management. This initiative aligns perfectly with Warner Music India’s strategy of focusing on artists and fans, making these investments not only effective but also advantageous in the long run.

Since bringing on Jay Mehta from Sony Music in 2020, WMG has been busy forging partnerships with various Indian music companies and launching new labels, underscoring its commitment to the region. In a fiercely competitive landscape with other major labels, WMG is determined to solidify its presence and tap into the diverse local music genres and talents, opening new doors for artists while creating additional revenue streams. Thus, the company views India not just as a promising market but as a key component of its global growth and diversification strategy.