Like leaves falling in an autumnal park, Ed Sheeran has begun dropping the official music videos from his latest LP, Autumn Variations.
Over time, Sheeran will share 14 new music videos in total, all created by Sheerios, the culmination of a global competition, for which more than 4,000 music videos were entered from 75 countries.
Sheeran handpicked the winners, representing 14 different countries: Ireland, United Kingdom, Australia, Italy, The Netherlands, United States, Brazil, Germany, Japan, France, New Zealand, Taiwan, Mexico, and India.
The project, reads a statement from Warner Music, “continues the execution of Ed’s initial vision for "Autumn Variations" as an album for the fans and by the fans as he spotlights their artistry.”
Today, the British pop superstar begins the drip feed with music videos for “Midnight” by Meg Igarashi from Japan; “That’s On Me” by Brazilian fan Beatriz Santamaria Pinha; and “American Town” by Michael Lamhang of the United Sates.
“I made Autumn Variations for the fans and I really wanted to bring them into the fold on this album,” comments Sheeran in a statement. “I was keen to see how they interpreted the music, so I decided to ask my fans from across the world to make videos for each album track.”
The remaining music videos will roll out on YouTube over the coming weeks, reps say.
“There were so many wonderful submissions,” Sheeran adds, giving a shout out to “each and every fan who made these videos so special. I love them and hope you will too.”
Produced by the National’s Aaron Dessner, Autumn Variations extended Sheeran’s perfect albums chart records in the U.K. and Australia to seven, all consecutive (including two in 2023).
In the United States, the set gave Sheeran his sixth No. 1 on Billboard’s Top Album Sales Chart.
Sheeran has wrapped his The Mathematics Tour for 2023, a run that saw the Englishman smash attendance records on multiple continents, including East Rutherford’s MetLife Stadium and the Melbourne Cricket Ground (twice). The Asia leg of his trek will kick off in January 2024.
Sheeran kept the fans in the loop with the release of Autumn Variations (Fan Living Room Sessions), a compilation of recordings from 14 fan visits.