18 Feb, 2024

Box Office: Bob Marley "One Love" Jamming to $46M Opening

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Box Office: Bob Marley "One Love" Jamming to $46M Opening

Paramount’s Bob Marley: One Love easily has been exceeding expectations since it opened Valentine’s Day, and there’s no telling where it might come in by the end of the long Presidents Day weekend, thanks to a glowing A CinemaScore.

Early estimates show the Paramount film posting a six-day domestic opening of $46.2 million, including $28.3 million for the three-day weekend, a huge sum that rivals the starts of such musical biopics as Rocketman or Elvis. The movie is coming in well ahead of expectations.

Sony’s Madame Web is looking at a six-day opening of $24 million, one of the lowest openings ever for a film featuring a Marvel character, although the Dakota Johnson-starring film is not considered part of the Marvel Cinematic Universe.

One Love opened opposite Madame Web on Wednesday to take advantage of Valentine’s Day before the four-day Presidents Day holiday. The Bob Marley film earned a record $14 million from 3,536 theaters, the top midweek opener ever for Valentine’s Day, the studio says. The honor previously belonged to 2012’s The Vow ($11.5 million). Better yet — and despite “meh” reviews — audiences seem to dig One Love. The biopic earned another $3.9 million Thursday for a two-day domestic tally of $17.9 million.

One Love director Reinaldo Marcus Green’s depiction of the iconic Jamaican musician and Rastafarian stars Kingsley Ben-Adir. It chronicles Marley making his 1977 album Exodus and the events of the next several years, including an assassination attempt and his belief that music could heal his nation in the post-colonial era. The movie’s producers include Marley’s children Ziggy and Cedella, and his wife, Rita.

The biopic is playing to an ethnically diverse audience; Black moviegoers made up 40 percent of Friday ticket buyers, followed by Latinos (25 percent), Caucasians (23 percent), Asians (5 percent) and Native Americans/Others (7 percent), according to PostTrak. Females made up 56 percent of the audience.

In past years, a superhero pic would generally be the safe bet to win, but times have changed as both DC and Marvel Studios regroup after a number of box office setbacks. The female-fronted Madame Web is from Sony, which has the rights to some of Marvel’s Spider-Man universe of characters and has offered titles such as Venom and Morbius. Females made up 44 percent of ticket buyers on Friday.

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