The song "Pedro" has gained a lot of attention this year. The remix of the track by Italian singer Raffaella Carrà went viral thanks to an engaging video and memes featuring a raccoon named Pedro. The song's success is largely due to the efforts of Sony Music Deutschland, which effectively promoted it.
Winning the "Greatest TikTok Europe" award from TikTok highlights the importance of collaboration with content creators. This partnership, along with the memes, contributed to the song amassing over 161 million streams on Spotify and reaching the top spot on the Spotify Global Top 50. This success demonstrates how to turn a marketing campaign into a true cultural movement.
